
Amazon UK Services Ltd
About
Initially known as an online bookseller, Amazon.co.uk has dramatically expanded its range of products and now offers millions of items across categories including Books, Music, MP3, DVD, Software, PC & Video Games, Electronics, Toys, Home & Garden, Grocery, Musical Instruments & DJ, Sports & Leisure, Jewellery and more.
In the UK, Amazon is by far the most popular e-commerce brand. The marketplace serves as a shopping destination, as well as source of inspiration for many online shoppers. Browsing on Amazon before making a purchase is a more established habit than googling a product or searching on any other online store.
Even though almost 100 percent of British adults have heard of Amazon, the online marketplace is appreciated by roughly 80 percent of respondents, a 2023 survey showed.
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