CRM Executive

Overview

The CRM Team forms part of the Customer Growth department and is responsible for taking customer, campaign, and channel insights and using them to devise a global strategy for engaging, converting, and retaining customers via targeted messaging across all touchpoints.

Your Role:

The CRM Executive will help to develop and deliver ASOS's CRM strategy across various customer touchpoints, including but not limited to email, SMS, push, in-app, and on-site communications. The role encompasses newness, propositions, promo-related marketing communications, and triggered communications, involving end-to-end planning, implementation, and reporting.

Responsibilities:

• Accountable for the day-to-day production of multi-channel customer communications ensuring timely delivery to the highest standard. This involves scoping requirements, briefing creative and content teams, audience building, deployment, and reporting.
• Report on and analyze channel performance and campaigns in line with key trade moments and industry knowledge, using insights to recommend improvements that drive growth.
• Build solid relationships with cross-functional teams in the Customer Growth department to enable successful delivery of the CRM strategy.
• Deploy campaigns and build audiences through ESP (Braze) and CDP (Simon Data).
• Accountable for the Quality Assurance (QA) of communications.
• Troubleshoot and highlight areas of the process that could be improved for more efficient and automated communication delivery.

What Success Looks Like:

• A strong grasp of ASOS' CRM tech stack and processes.
• Identifying more efficient ways to carry out existing tasks.
• Delivering high-quality campaigns across multiple customer touchpoints.
• Understanding multiple market variances and working with language translations.
• Ability to multi-task and prioritize in a fast-paced environment.
• Being seen as a trusted and well-informed ambassador for the CRM team.

This position offers a dynamic environment where you can grow and make a significant impact on ASOS's customer engagement strategy.