Head of E-Commerce

Overview

Remote - Periodic visits to Bupa offices as required.

Bupa have an exciting opportunity for a Head of E-Commerce to join Bupa's Health Service Team. The post holder will ensure that Bupa's e-commerce platforms are designed and operate to drive maximum customer experience, repeat touchpoints, and revenue into the business, whether via web or relevant portions of the Bupa app estate. This role involves collaboration with the Clinics Leadership Team, Cromwell Executive Team, Health Services Leadership Team, and the IT and Digital teams across BGIUK.

Responsibilities

• Develop and implement a comprehensive e-commerce strategy across health services, in conjunction with market unit and UK insurance teams.
• Ensure the e-commerce strategy aligns with requirements from other business units within BGIUK, such as Dental and UK Insurance consumer offerings.
• Manage the online customer journey, optimizing for user experience and conversion for both B2C and B2B bookings.
• Collaborate with marketing, product, and digital teams to develop an in-app e-commerce journey to maximize customer lifetime value.
• Ensure online offerings reflect Bupa's commitment to accessibility and inclusion.
• Drive digital innovation and leverage technology for business growth.
• Anticipate the impact of changes in the external market and seek out best practices.

What You'll Bring

• Proven experience in e-commerce in a consumer Retail/Hospitality environment (Essential).
• Proficiency in online product sales and platform management (Essential).
• Ability to demonstrate thoughtful leadership, balancing intuition, risk awareness, and complex analysis.
• Strong technical knowledge of e-commerce platforms and web development.
• A customer-focused mindset with a commitment to enhancing the online experience.
• Exceptional communication skills for effective collaboration and stakeholder management.
• Proficiency in managing multiple stakeholders simultaneously.
• Problem-solving skills.

Benefits

Bupa's benefits are designed to make health happen for Bupa's people. Viva is Bupa's global wellbeing programme, encompassing mental, physical, financial, social, and environmental wellbeing. Bupa support flexible working and offer a range of family-friendly benefits.

Joining Bupa in this role will provide you with the following benefits and more:

• 25 days holiday, increasing through length of service, with the option to buy or sell
• Bupa medical insurance for you and your family
• An enhanced pension plan and life assurance
• Free health assessment for you & your spouse
• Annual performance-based bonus
• Company car allowance
• Onsite gyms or local discounts where no onsite gyms are available
• Various other benefits and online discounts

About Bupa

Bupa're a health insurer and provider, focused on helping people live longer, healthier, and happier lives. Bupa's commitment to Bupa's customers drives everything Bupa do. Bupa encourage all Bupa's employees to "Be you at Bupa" and value diversity in Bupa's workforce, recognizing the importance of representation from the communities Bupa serve.

As a Disability Confident employer, Bupa offer guaranteed interviews for disabled applicants who meet the minimum criteria. Bupa is dedicated to treating all applicants fairly and providing reasonable adjustments in Bupa's recruitment process.